I am a product manager with 6+ years of product and agile coaching experience. I believe products can help change the world for the better, and understanding people’s needs is key to impactful outcomes. I value transparency, empathy and collaboration. Work should be meaningful and fun. 😊
jan. 2024 – current Product Manager (Customer Self Service)
Delivery Hero SE - Berlin, Germany (1000+ employees - food delivery)
Responsibilities
Work with leadership to drive strategy for self service backoffice products used globally;
Drive product discovery and delivery with cross functional team (design, engineering, data) for customer self service solutions, self service rate and retention rate increase;
Highlighted challenges and results
Within my first 6 months, I’ve helped the team bring across the finish line a long and complex product launch, immediately shifting the big-bang-delivery approach to iterative and incremental delivery;
Successfully ran product experiment to decrease contact rate and increase retention rate in key market.
jul. 2023 – mai. 2024 Co-founder and CPO
Zunou AI - Tokyo, Japan (<10 employees - organizational intelligence)
Responsibilities
Vision and business strategy definition, as well as MVP scope, based on market and user research;
Pitch, investor and board relationship management;
0 to 1 product development of MVP pilot (in real client);
Recruitment, team building, organization and leadership;
Highlighted challenges and results
From idea to a successful pre-seed round in 6 months, and MVP pilot within 3 months after that, with a lean and talented team. The most rewarding experience in my career - so far.
sep. 2022 – jul. 2023 Senior Product Manager
Zaiko - Tokyo, Japan (<40 employees - creator empowerment startup)
Responsibilities
Created vision for strategic products, latest one involving strategy to repurpose a failing vertical into new sustainable revenue stream for creators;
Paved the road to kick off of cross functional teams;
Executed end to end, hands on product management inside cross functional team: from team strategy creation, research and discovery of user problems, to prototype testing, impact analysis of solutions and iteration planning ( had to self teach PostgreSQL to create analysis reporting for product initiatives);
Highlighted challenges and results
Discovered and delivered product iterations leading to an increase in average utilization rate of digital souvenirs from 2% to 30% in digital events, by working on the ease of set up of the product with creators and sales team;
Reduced handling time of copyright reporting process from 40h a week to 3 hours per month through new product functionality, using early on validation through storefront prototyping with real users, also increasing compliance rate from 23 to 37%.
mar. 2022 – sep. 2022 Lead Product Manager
Minacolor - Tokyo, Japan (<70 employees - medtech startup)
Responsibilities
Lead and grow the product and design team;
Create long term vision for Minacolor products, processes and people, based on P&L, market research and executive leadership ambitions;
Established practices of strategy translation (OKRs) and backlog prioritization for the product and tech teams in order to drive the strategy execution;
Highlighted challenges and results
Set with c-level leadership the first round of OKRs for Minacolor, and implemented a KR based prioritization method to centralize product opportunities in a single backlog;
Created UX research standard artifacts and trained support and ops teams on effective research planning and execution, so they were able to amplify the voice of users inside of the product and tech organization and be more involved in the discovery of new problem spaces;
dez. 2020 – feb. 2022 Product Manager (Core Ordering Experience)
Delivery Hero SE - Berlin, Germany (1000+ employees - food delivery)
Responsibilities
End to end product management for two very technical squads in the order processing domain;
Managed an opportunity backlog in collaboration with stakeholders from 22 different countries, and dozens of other internal squads;
Maximized the return over investment of this opportunity backlog, pitching and discussing quarterly roadmaps and team key results with c-level;
Highlighted challenges and results
Collaborated closely with operations and catering vertical team to identify main problems in the processing of orders and improve the success rate of orders from 50% to 75%;
Through user research and before building the solution, demonstrated to senior leadership that solution pushed by CEO was not the solution users needed, and found couple of other short comes in the product that should be addressed instead.
nov. 2018 – dez. 2020 Senior Specialist Agile Coach
Delivery Hero SE - Berlin, Germany (1000+ employees - food delivery)
Responsibilities
Coached product and engineering managers on incremental value generation and user centricity;
Coached 10+ cross functional teams towards self-organization, agile values and principles;
Supported tribe leadership on impact measurement and strategy translation.
Highlighted challenges and achievements
Our tribe tech leadership was missing a comprehensive view of the main performance metrics of the teams: introduced Evidence-Based Management to the tribe, defining the main success metrics together with the tech tribe leader, enabling teams to identify opportunities for cost reduction and process improvement from a data perspective;
The organization was scaling, and there was no budget to grow the agile coaching team: started an agile multiplicator program with the engineering managers, mentoring them on agile values and principles and enabling them to become advocates for agility inside their teams.
Previous experiences
may 2015 – sep. 2018 IT Infrastructure Analyst / Agility Facilitator
Itaú Unibanco - São Paulo, Brazil (1000+ employees - banking and fintech)
jan. 2014 – oct. 2014 **Lean Manufacturing Consultant
Hominiss Consulting - São Carlos, Brazil (<30 employees - lean consulting)
may 2013 – sep. 2013 **** **Lean + Operational Excellence Co-Op
Trane - La Crosse, USA (500+ employees)
Location: Germany
Email: [email protected]
Nationality: Brazilian
Product discovery & delivery
UX research & prototyping
Strategy translation (OKRs)
SQL and data visualization
Non-violent communication
Outcome driven facilitation
Lean and Agile working
English & Portuguese (native/bilingual proficiency)
Professional Scrum Product Owner I & Scrum Master I (certified)
BSc, Industrial Engineering
2009 - 2014 Sao Carlos, Brazil
Minor: Special Studies in Strategy and Organization
International Exchange Program, Production Engineering
2012 - 2013 San Diego, CA, USA
Academic Scholarship
🌱 Urban gardening and composting